Councils come together to champion care and support workers

Authorities across the South West are supporting a campaign launched today (Monday 17 July) that raises the profile of care and the positive role of care workers. Care providers across the country often experience difficulties in recruiting, which in turn affects the availability of care to people who could be living independently at home, or in care homes.

It's a challenge that local authorities want to address by making people aware of how rewarding and worthwhile care work is as career choice, and encouraging the positive image that care deserves.

16 local authorities across the South West, and Health Education England, are supporting the campaign establishing for the first time a regional approach to raising the profile of care.

The campaign wants to reach all potential care workers, from younger people and those who have studied for a health and social care qualification; parents considering a return to work; people aged 50 plus who, with more life experience might want to give something back to their community; and students seeking employment over holiday periods.

More information can be found on the following website www.proudtocaresw.org.uk which features interviews with care and support workers, and links to recruitment portals where care providers across the region advertise their vacancies.

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